. >> here is what daniel defense says. they say, daniel defense has brick and mortar stores like the nfl demands and they sell products other than firearms such as apparel. the commercial itself does not mention firearms, ammunition or weaponry. so they're pushing back. they just want to spend the money. >> sure. the commercial itself is benign and actually patriotic in the minds of many. then we have a quote from fox, they say, unfortunately, we can not accept your commercial on football super bowl spots due to the rules that the nfl has set into place for your company's category. when we're watching games, there are so many things that come across the screen. we're a football family. i hear my kids say, mommy, it's bad, it's scary! this is something i would let them watch. i'm sure there are parents who feel the same way. >> it is, because they pushed the family thing through. if you watch the terminator promos, there is killing, shooting, bad guys and good guys. here is an e-mail from jason. >> he says, it's funny how b